Everyman Cross-functional Team Structure
✏️ 1 x Senior Product Designer (me)
🔧 3 x Full Stack Developers
📋 2 x Product Managers
✏️ 1 x In-house Creative Director
Supporting the Everyman cinema growth strategy
Everyman opened 7 new venues between 2018 and 2020 across the UK and welcomed over 3 million customers through their doors. The release of the app in 2019 supported their strategy to increase in admissions and spend in venue on food and beverages. The App had 50,000 downloads in the first 3 months on the App Store.
Storyboarding the propsed features for the new app.
Showing the proposed features of the app and how they would fit into the user journey.
Design development
Wireframes and rapid prototypes were used to review designs with App team. Keynote was used to quickly prototype app animations and get quick feedback before developing into detailed designs. Design documentation was key to the project to ensure one source of truth across the team.
Design development, rapidly iterating through wireframes, animations through to final designs.
A comprehensive design document was created to keep track of changes.
User interface design
A bold, clear and modern visual language supported the user interface.
“Our experience should feel personal, elegant, timeless” - Everyman
Creating a dark mode for in venue, to reduce brightness while watching a movie.
Final designs including movie details page, booking flow and in venue features.
Design system
The ‘EVM’ design system was created to increase efficiencies through the design, test, iterate and build process.
An atomic design approach was used to build the user interface.
Building blocks were used to create components such as the ‘Movie Card’.
Information architecture
The structure of the app was mapped out to understand how the in venue features would link to between Customer App and the Staff App.
information architecture of the Everyman iOS app.
Design exploration for user location selection when ordering in venue.
Quickly prototyping in venue animations that would be activated when a user enter a venue.
IMPACT
Post app launch annual admissions increased to 3.2 million (+17%) and increase in venue food and beverage sales to £7.89 per head (+13%). Membership income increased from £1.2 million to £4.45 million.
Book. Discover. Watch. Listen. Say hello to the Everyman App with a little help from our friend Twiggy.