An award-winning Product Design Leader
A results-driven Design Leader with 16 years experience designing digital and physcial products across the entertainment, automotive, banking, travel, b2b and public sectors.
Specialising in leading design teams delivering projects from inception to completion in multidisciplinary orgs, and building strong relationships with stakeholders to create advocates for design. Passionate about growing teams and developing a strong design culture.
A pragmatic approach to digital product design paired with a strong understanding of the user and commercial impact has informed measurement-focused design with commercially grounded creativity.
Advocating for physical and mental health whilst representing Team GB at an international level in Sprint Duathlon since 2019, most recently racing in the 2022 World Duathlon Championships. You can follow Laurence’s Duathlon journey on Instagram.